Land and Houses received an honorary Thailand's Top Corporate Brands 2021

BackJan 27, 2022


Mr. Naporn Sunthornchitcharoen (right) Chairman of the Board of Directors, Land and Houses Public Company Limited received an honorary Thailand’s Top Corporate Brands 2021 from Professor Dr. Bundhit Eua-arporn (left), President of Chulalongkorn University, Chairman of the award ceremony on the occasion that Land and Houses Public Company Limited has the highest corporate brand value in the real estate development category of the year 2021, with a brand value of 45,040 million Baht. The event was organized by the Master of Science Program, Master in Branding and Marketing Program, Faculty of Commerce and Accountancy, Chulalongkorn University on January 20th, 2022.

The Master of Science Program (master in Branding and Marketing Program) , Faculty of Commerce and Accountancy, Chulalongkorn University, conducted by Professor Dr. Kunthalee Ruenrom and Assistant Professor Dr. Ekk Pataratanakool have done the research on “ Measurement of Corporate Brand Values in ASEAN and in Thailand for the year 2021” with the objective to develop a systematic corporate brand valuation and encouraging the business organizations to realize the importance of developing a strong corporate brand for sustainable competitiveness. This research has been ongoing for 10 years and the company with the highest corporate brand value is announced annually. This is the 12th year that the awards ceremony has been held for the organizations with the highest brand value.