Company Profile

    The principal business of the Company is residential housing development, concentrating particulary on single detached houses. To date almost all the developments have been in the Greater Bangkok and its vicinities and in other major cities in Thailand; Chiang Mai, Chiang Rai, Khon Kaen, Nakhonratchasima, Udonthani, HuaHin, Phuket, Mahasarakham and Ayuthaya.

    The Company registered share capital as at Dec 31, 2022 is totally 12,031,105,828 Baht. Issued and paid up share capital is totally to 11,949,713,176 Baht.

    The Company's Head Office

    is located at Q. House Lumpini Building, 37-38 Floor, No.1, South Satorn Road, Kwaeng Tungmahamek, Khet Satorn, Bangkok 10120.
    Tel. 0-2343-8900

    Company Document
    You can click the links below to view Land and Houses Certificates or Regulations in PDF file format.

    Vision & Mission

    Land and Houses Public Company Limited, founded in 1973, operating property development business, was established to be a company limited on August 30, 1983. The company operates property development business selling detached house, townhome, and condominium in Bangkok, perimeters and major provinces such as Chiangmai, Chiangrai, Khonkaen, Nakhonratchasima, Udonthani, Hua Hin, Phuket, Mahasarakham and Ayuthaya.

    Land and Houses’ vision is being a leading property developer in Thailand focusing on building a better living for house buyers and all stakeholders under good governance. The company attaches importance to the whole processes starting from the beginning until the delivery of the project and the quality house to the consumer. The company concentrates on research, development, innovation, technology, construction, design, through to material selection and service for building residences which can respond well and appropriately to the changeable needs of the consumer in order that the consumer will have a good quality of life and a better living. In addition, Land and Houses values society, partners, shareholders, employees, and all stakeholders to follow the company’s vision.

    Background

    2022

    Launch the Application iDesign (Version 2)

    The Company has further developed the Application iDesign in a new version which is designed to make the User Interface can be easier to use and much more beautiful. You can search for the project location which you are interested and navigate through Google Maps to the project location, add your ideas and styles to decorate a variety of rooms, and have fun with how to choose and to place furniture from different brands in various sizes and styles. Sharing your good experiences of being your own Interior Designer through the function of sharing images and 360-degree links with friends and family.

    Sign a Memorandum of Understanding with TSE to install the solar rooftop system

    The Company has signed a Memorandum of Understanding (MOU) with Thai Solar Energy Public Company Limited ( TSE ) to install the solar rooftop system on the roof of the clubhouse in 5 initial projects in which the Company has the plan to bring solar rooftop systems to use for other projects in the future to promote the use of clean and environmentally friendly energy.

    Design a house according to the concept of NEXT NORMAL 2022

    In 2022, the Company has designed houses according to the concept of NEXT NORMAL 2022 which is designed to meet the requirement of the residents that have changed, including trends, lifestyles and the impact of the COVID-19 outbreak. The design will provide the importance to the usable space of the house that supports modern life, hygiene, and the use of alternative energy, having a good quality of life and the designs that respond to everyone’s living (Universal Design) including the environmentally friendly designs. For example, designing a larger kitchen area with more functional functions area as more people now cook at home and designing the kitchen area to have both an open kitchen and a closed kitchen ( Thai style kitchen). In addition, the Super Hood system is used which is highly efficient in extracting smoke and treating the smoke before releasing it. Moreover, we also increase the Food Storage area to be able to store dry food and cooking ingredients, and also design to increase the Clean Zone so that the residents can perform a preliminary cleaning before entering the house. We include the selection of various sanitary ware that take into account cleanliness, hygiene and convenience of use such as a touchless system, etc.

    2021

    New high landed property presales

    The Company recorded total presales of 28,636 million baht, an increase of 8% from 2020. Presales from landed property recorded at 27,807 million baht which is the highest amount since the establishment of the Company.

    First hotel acquisition in the US

    Land and Houses U.S.A., Inc., a wholly owned subsidiary of the Company, purchased the first hotel in the US, namely “The SpringHill Suites by Marriott” in the Anaheim city, California, on December 8, 2021.

    New design which is designed for the New Normal era, both in the house and the clubhouse

    From the situation of COVID-19, the trend of the world in the Metaverse era where more people work through the internet and the change in lifestyles so the design of the house had to be modified to respond to the needs of residents in the New Normal Era such as having a work-from-home function by designing a space with light or windows to be able to work in a semi-open space with natural light and also increased the area in the semi-outdoor section for families to do the activities together. It is designed to have a garden area for growing vegetables as well as including the installation of a Smart Mail Box to support online ordering by expanding the mailbox to be large enough to accommodate large parcels. For the design of clubhouse, it had been designed to accommodate the elderly and wheelchair users according to the Universal Design principles to facilitate their access to the club area by ramp or lift including the preparation of bathroom for the elderly and wheelchair users as well. 

    Honor Award: Best Company of the Year 2021

    The Company received an Honor Award: Best Company of the Year 2021 for Property and Construction Sector. This award was organized by Money & Banking magazine on December 24, 2021. The honorable Money & Banking Awards 2021 is at its 14th year to honor executives, banks, financial institutions, and listed companies with excellent performance.

    Honor Award Thailand’s Top Corporate Brands 2021

    The Company received an Honor Award Thailand’s Top Corporate Brands 2021, organized by Master of Science in Branding and Marketing Program, Faculty of Commerce and Accountancy, Chulalongkorn University. The award was given to the Company for having the highest corporate brand value in the property sector in 2021 with total brand value of 45,040 million Baht. The Company has received this award for 3 consecutive years.

    2020

    Launch the Application iDesign that provides ideas to decorate the house

    The Company developed and launched an application "iDesign" that makes home decoration so easy at your fingertips. Providing ideas on how to place your furniture on Land & Houses' house plans, choose to view rooms from various perspectives as if entering a real room, both in 360-degree image mode and in VR (Virtual Reality) mode and can help you estimate the decoration price and budget.

    Develop and install AirPlus Square (PM2.5 control) System

    The Company has extended the AirPlus technology by developing to the AirPlus² (PM2.5 Control) which is a new air-filler system that is filtered the dust by HEPA Filter (High Efficiency Particulate air Filter) which can filter dust particles as small as 0.3 microns and PM. 2.5 dust so that the house always receives Fresh Air and has a fan that helps evacuate the old air by the AirPlus² will work automatically in accordance with the condition of the weather in each period with a sensor to measure the amount of dust outside and inside the house to control the operation of the system. It also helps to reduce carbon dioxide accumulated inside the house, also remove moisture, odors and volatile organic compounds (TVOC). Users can view the status of dust, fans and control the system via an application "AirPlus Square" on a smart device anytime and anywhere

    Prefab SPC Flooring

    The company has started to use prefabricated SPC (Stone Plastic Composite) flooring for use on the ground floor to replace for ceramic tile flooring in Townhome houses. The properties of SPC flooring are moisture resistant, termite resistant, not expanding, not deformed, thus creating beautiful quality work and also reducing working time as well.

    Landfill design: to reduce the subsidence of soil reclamation in the project

    The Company has started to design the landfilling with a soil survey first according to the area where the project has been located and bring the information obtained from the soil surveying to use to determine the materials to be filled and methods of landfilling procedures in order to reduce soil subsidence in the project.

    Thailand’s Top Corporate Brands 2020

    The Company received an Honor Award of “Thailand’s Top Corporate Brands 2020” on the occasion that Land and Houses Public Company Limited has been awarded the highest value Thai corporate brand in the property development sector in year 2020, with a brand value of 64,753 million Baht. This Honor Award comes from the research of “Top Corporate Value and Brands in ASEAN and Thailand in 2020” of the Master of Science program, in Branding and Marketing Program (Master in Branding and Marketing Program), Faculty of Commerce and Accountancy Chulalongkorn University by Prof. Dr. Kundalee Ruenrom and Lecturer Dr. Ek Phatarathanakul. The objectives are to develop a systematic corporate brand value measurement and promote business organizations to realize the significant of the corporate branding for sustainable society and economy. This research has been done consecutively for 10 years and the results of companies that have the highest corporate brand value in each sector will be announced annually at the Stock Exchange of Thailand.

    Best Public Company of the Year 2020

    The Company was honored with the Best Public Company of the Year 2020 for Property and Construction Sector from Money & Banking Awards 2020 organized by the Money & Banking magazine as the Company has an outstanding performance in the Property and Construction Sector. The best performance companies are divided into each sector as follows: Technology, Property and Construction, Financial, Resources, Agro and Food, Industrials, Consumer Products, and Services. The honorable Money & Banking Awards 2020 is held for the 13 years consecutively to recognize executives, banks, financial institutions, and listed companies with outstanding performance.

    2019

    Install the system " HomeTouch " by LH

    The Company has started applying the Smart Home technology to the houses in the project. The system has been developed to be controlled through an application called Home Touch by LH, which helps to meet the requirement of convenience, safety and energy savings for residents. It is easy to use via Smart Devices at any time, no matter where you are, you can view the house through an IP camera with motion detection and can alert in case there is an intruder and order to turn on-off the lights or air conditioners automatically.

    Home automation System

    The Company has started bringing the Home automation system to install in the house which are an automatic on-off system (Home Automation), and automatic on-off system for electrical equipment (IR Controller) to facilitate the user.

    The use of sewer pipes according to TIS standard

    The Company has started to use the industrial-standard drain pipes to be used in all projects in Bangkok

    Adjust the SPEC of Road in the Project

    The Company has modified the compaction of the material layer to support the concrete road to reduce the collapse of concrete road.

    Award of Honor Best Company of the Year 2019

    The Company received the Award of Honor Best Company of the Year 2019 for Property & Construction Sector from MONEY & BANKING AWARDS 2019 organized by Money and Banking magazine, based on the performance of the year 2018. MONEY & BANKING AWARDS 2019 was organized for the 12th year in recognition of executives, banks, financial institutions, and listed companies which has excellent performance.

    Thailand’s Top Corporate Brands 2019 Award

    The Company received the award of “Thailand’s Top Corporate Brands 2019” on the occasion that Land and Houses Public Company Limited has been awarded the best value Thai corporate brand in the property sector, with a brand value of 64,811 million baht. There are 15 companies with the highest corporate brand value from 15 different sectors that received the said award. The Master in Branding and Marketing (MBM), Faculty of Commerce and Accountancy, Chulalongkorn University in collaboration with the Stock Exchange of Thailand has announced the research results and awarded “ASEAN and Thailand’s Top Corporate Brands 2019” to the top most valuable corporate brands in Thailand and the ASEAN region.

    Outstanding Company Performance Awards 2019

    The Company received Outstanding Company Performance Awards under Business Excellence Awards category for Listed Companies in the Stock Exchange of Thailand, with market value of over 100,000 million baht. The award is based on the performance and good corporate governance using the information from the SET Awards 2019, organized by the Stock Exchange of Thailand in cooperation with Money and Banking magazine to honor the listed companies, securities companies, asset management companies, and consulting firms that have excellent performance in 2018.

    2018

    Rental property business entered provincial market for the first time

    On October 19 and 26, 2018, LH Mall and Hotel Co.,Ltd., a 100%-owned subsidiary of the Company, has opened Terminal 21 Pattaya and Grande Centre Point Hotel Pattaya, respectively, which became a new landmark in the center of North Pattaya.

    The Company started using renewable energy in the form of solar energy (Solar Cells) for the first time

    In 2018, the Company has started installing Solar Cells with a capacity of 52 kW on the roof of the Land and Houses Public Company Limited’s northern office building for the first time at the Project SERENE LAKE - CHIANG MAI and in 2020, installed additional 33 kW Solar Cells on the roof of the North Arena which is a sports club in the Project SERENE LAKE - CHIANG MAI , to help reduce daytime electricity consumption and after that the Company has developed and installed the Solar Cells in other projects continuously until now.

    3 Awards from AREA Real Estate Project Awards 2018

    The Company received 3 Awards from Agency For Real Estate Affairs (AREA) Co.,Ltd from the following projects: Mantana Ratchaphruek - Mahajetsadabadi Bridge as the best real estate project in single-detached house in the high-price range, The inizio 3 Pinklao - Wongwaen as the best real estate project in single-detached house in the mid-price range, and 333 Riverside as the best condominium in the high-price range.

    Honorable recognition from "101 Years Siriraj's Department of Medicine"

    The Company received an honorable recognition from "101 Years Siriraj's Department of Medicine" for its 5,000,000 Baht donation to the Department of Medicine, Faculty of Medicine, Siriraj University.

    2017

    Mr. Naporn Sunthornchitcharoen was appointed as the Company's Chairman of the Board of Directors and Chairman of the Executive Committee

    In August 2017, the Board of Directors had a resolution to appoint Mr. Naporn Sunthornchitcharoen as the Company's Chairman of the Board of Directors and Chairman of the Executive Committee.

    New high revenue from sales of real estate

    The Company recorded a historical new high of presales at 31,724 million baht, an increase of 16% from 2016.

    LH Financial Group Plc. has a new strategic partner, CTBC Bank

    LH Financial Group Plc. ("LHFG") received the subscription of the newly issued ordinary shares from CTBC Bank from Taiwan on July 27, 2017 which diluted the Company’s shareholding in LHFG to 21.88% of the issued and paid-up share capital. The Company recorded the net result as gain on change in the shareholders’ equity of an associate of 1,135 million baht.

    e category in the mid-price range (3-5 Million Baht) for its highest quality and reasonable price. The Real Estate Project Award was organized by Agency for Real Estate Affairs Co., Ltd. which Dr. Sopon Pornchokchai serves as a President.

    Prefabricated wall system for VIVE house

    The Company has changed the construction system from the Conventional construction system to the Pre-Fab wall constructioon system ( Pre-Fab) in the VIVE house project.

    AREA Real Estate Project Awards 2017

    The Company was honored with Real Estate Project Award for its project, Mantana Wongwaen Bangbon, under single house category in the high-price range for its highest quality and reasonable price. The Real Estate Project Award was organized by Agency for Real Estate Affairs Co., Ltd. which Dr. Sopon Pornchokchai serves as a President.

    Best Project Design from International Property Awards

    The Bangkok Thonglor received 3 awards including AWARD WINNER - Residential High-Rise Architecture Thailand, Best - Residential High-Rise Architecture Thailand, and NOMINEE / Residential High-Rise Architecture Asia Pacific from International Property Awards.

    2016

    Develop and install AirPlus ECO System

    The Company has then further developed the AirPlus system in a new version that uses Timer to increase the efficiency of Control the rate of ventilation in the house to be more consistent, to expand the system installation in the single-detached house groups of Chaiyapruek, Prueklada and Villaggio brands.

    Prefabricated wall system for duo house

    The Company has changed the construction system from the Conventional construction system to the Pre-Fab wall constructioon system ( Pre-Fab) in the duo house construction Project.

    AREA Real Estate Project Awards 2016

    The Company was honored with Real Estate Project Award for its project, Villaggio Rama 2, under single house category in the mid-price range (3-5 Million Baht) for its highest quality and reasonable price. The Real Estate Project Award was organized by Agency for Real Estate Affairs Co., Ltd. which Dr. Sopon Pornchokchai serves as a President.

    2015

    Establish LH Hotel Real Estate Investment Trust (LHHOTEL)

    L&H Property Co.,Ltd., a 60%-owned subsidiary of the Company, set up a real estate investment trust (REIT) called "LH Hotel Real Estate Investment Trust (LHHOTEL)", with Grande Centre Point Terminal 21 Sukhumvit hotel as the underlying asset. The Company recorded gain (before tax) from this transaction at 2,037 million baht.

    Outstanding Energy Efficiency Award for Housing Estates

    "The Company won the Outstanding Energy Efficiency Award for Housing Estates for its Marigold (231GO) design of the Mantana Lake Watcharapol project and its Modern Skyhall design of the Landmark Ekamai - Ramintra project from the Outstanding Energy Efficiency Award 2014 held by the Department of Alternative Energy Development and Efficiency, Ministry of Energy. "

    2014

    New high presales

    The Company recorded historical new high of presales at 31,520 million baht, an increase of 4% from 2013.

    The Company's credit rating was upgraded

    Ratings for the Company and its senior unsecured debenture were upgraded from “A” to “A+” with "stable” outlook by TRIS Rating Co., Ltd.

    Establish LH Shopping Centers Leasehold Real Estate Investment Trust (LHSC)

    L&H Property Co.,Ltd., a 60%-owned subsidiary of the Company, set up a real estate investment trust (REIT) called "LH Shopping Centers Leasehold Real Estate Investment Trust (LHSC)", with Terminal 21 Sukhumvit shopping mall as the underlying asset. The Company recorded gain (before tax) from this transaction at 3,148 million baht.

    International Property Awards: Residential High-rise Architecture

    The Bangkok Sathorn, a condominium project of the Company, won the Asia Pacific Property Awards for Residential High-rise Architecture Thailand (2014-2015) from International Property Awards. This year, The Bangkok Sathorn is the only project in Thailand that received the award under the said category. The International Property Awards was originated in UK in 1995 and became a world-renowned mark of excellence. The awards are held annually and categorized into each region covering Asia Pacific, Canada, Europe, UK, and USA etc.

    2013

    Launch the AirPlus system, a technology for breathing homes

    The Company has started to install the AirPlus system, which is an air ventilation system that allows residents to receive Fresh Air automatically 24 hours a day, which will help reduce air pollution problems in the house. This system has chosen to use solar energy to generate electricity to supply the system which allows save energy. It was initially installed in single detached houses under the Nantawan and Mantana Brands.

    Trusted Brand 2013

    Land & Houses Plc. was honored with the Trusted brand 2013 award, surveyed by the Reader’s Digest magazine, to be voted as the best and only one brand in Asia, won “Platinum Award” in the Property Developer Sector for the eighth consecutive year.

    This year, under the wisdom of “LH SMART thoughts for the better living”, the company introduced the innovation “AirPlus” detached-housing system. The resulting technology entails airflow for housing, which is more comfortable and friendly to the residential environment & home-owners health.

    The AirPlus system is part of the company’s residential design program in collaboration with Prof Dr. Joseph Khedari, Director of the Rattanakosin College for Sustainable Energy and Environment, Rajamangala University of Technology Rattanakosin, and his team who had specialty in the field, with the profile of academic journals & conferences both in-land & over-sea level.

    The system was applied from the combination theories of Thermo Dynamics & Bioclimatic Architecture, produced clean ventilation, by using Solar Energy as a system driver. On the cloudy days, the Hybrid Function will be activated for the system continuity.

    The concepts of the AirPlus System are included:

    1. Smart and Convenient
    2. Continuous Ventilation
    3. Easy Maintenance and long life time
    4. Solar Energy
    5. Adapt to modern life style
    6. Live-in with good nature

    2012

    Establish Land and Houses Freehold and Leasehold Property Fund (LHPF)

    The Company put 3 of its serviced apartment projects - Center Point Sukhumvit Thong Lor, Center Point Resident Phrom Pong, and the L&H Villa Sathorn residential - as the underlying assets of the newly established "Land and Houses Freehold and Leasehold Property Fund (LHPF)". The Company recorded gain from this transaction through "Share of profit from investments in associate" at 536 million baht.

    First investment in rental property in the US

    A 100%-owned subsidiary, Land and Houses U.S.A. Inc., was set up in the United States with registered capital of USD 20 million to operate investment property business. It bought an apartment for rent called "Verona" which located in San Francisco Bay area in the State of California.

    Trusted Brand 2012

    The Company was honored with the Trusted Brand 2012 award in a survey by Reader's Digest magazine, to be the first Thai property developer to receive such recognition. The company also won the Platinum Award for the seventh consecutive year.

    Moreover, the Company has launched the new product brand located in Chiang Mai under the "North" brand.

    2011

    Terminal 21 Sukhumvit started operation

    The Terminal 21 Sukhumvit project, which consists of a shopping center and hotel, opened for business on October 11, 2011. The Company has 60% stake in the project.

    Land and Houses Retail Bank Plc. was listed on the Stock Exchange of Thailand

    Land and Houses Retail Bank Plc. was listed on May 10, 2011. It was upgraded into a full commercial bank on December 16, 2011 and changed its name to Land and Houses Bank Plc. The Company holds 35.8% of shareholding stake.

    Smartruss roof truss

    The Company has started using the Smartruss prefabricated roof structures to replace steel roof structures in building houses. The Smartruss roof truss is a standard quality roof truss which makes the roof structure having accurate proportions for every piece, without need to weld the steel on site thus makes it quick to install.

    Won the Trusted Brand "Platinum Award Winner"

    Land & Houses Plc. won the Trusted Brand "Platinum Award Winner" from the Reader's Digest magazine for the sixth consecutive year.

    2010

    The single houses product of the Company launched with the price higher than 3 million baht

    At present, the single houses product of the Company launched with the price higher than 3 million baht, Townhouses and Condominiums launched with the price higher than 2 million baht. In order to expand the target customer’s base in to the wider range and also serve the satisfactory of the clients, the Company has developed the new product brand, launched at the lower price range than the present product’s, stated as following:

    1. Single House, at the price of 2.5 – 3 million baht under the name of “Inizio”
    2. Townhouse, at the price of 1.5 – 2 million baht under the name of “Indy”
    3. Condominium, at the price of 1.8 – 2 million baht under the name of “The Key”

    Checking Pile integrity by seismic test

    The Company has started to inspect the integrity of the piles with a seismic test on every pile before working on the foundation structure to reduce the problem of house collapse because the piles were damaged during the piling.

    2008

    Good corporate governance principles

    Land & Houses Plc. was committed to operating its business based on good corporate governance principles. The Company promoted work ethics and stressed the importance of the development of the skills and quality of its personnel while improving its work system to ensure and maintain the high quality of its products and services. The efforts paid off when the Company won the Trusted Brand "Platinum Award Winner" award from the Reader's Digest magazine for the third consecutive year, the only top award in the category of real-estate service providers and developers, in recognition of the confidence consumers had in it. In terms of product development, the Company developed in 2008 two series of house designs. "My Life'', the latest design, was the outcome of a survey on consumers' behaviors on housing demand, space utilization and lifestyles. "Modern," the latest premium design at The Landmark Residence, reflected and met the demand of modern urban living in a scale unprecedented in the 20-million-baht-plus price range. To meet the demand in the 2.7-million-to-3.2-million-baht price range, Land & Houses Plc. also developed townhome projects under the "Baan Mai" brand in a number of sites in Bangkok and its perimeter.

    Prefabricated wall system Mantana House Project

    The Company has changed the construction system from the Conventional construction system that is built with bricks and mortar to be a Pre-Fabricated wall constructioon system ( Pre-Fab) in the Mantana Project to get the quality work, durability and faster construction time.

    Prefabricated wall system for Townhome

    The Company has changed the construction system of Townhome from the Conventional construction system to the Pre-Fab wall construction system.

    2007

    The Company was honored with the Trusted Brand 2007 award in a survey by Reader's Digest magazine, to be the first Thai property developer to receive such recognition. It also won the Platinum Award for the second year in a row, becoming a pride of all employees. Moreover, Tris Rating rated the Company's credit rating at "A" thanks to the lower debt-to-equity ratio, which strengthened the Company's financial position.

    2006

    The Company was determined to operate within the framework of good corporate governance and emphasize the importance of the development of the skills and quality of its personnel, while continuing to upgrade its work system to ensure quality products and services. The efforts paid off when the Company received the Trusted Brand 2006 "The Platinum Winner" award organized by Reader's Digest magazine as the provider and developer of property in whom Thai consumers had the most confidence in 2006 based in a survey by Nielsen Media Research. The honorable award is the pride of all employees. In terms of the single-house market, the Company could increase its market share from 13.30% in 2005 to 15.30% in 2006.

    2005

    Land and Houses Retail Bank Plc. was authorized by the Finance Ministry to operate a banking business on December 19, 2005. The establishment of the bank was initiated by Land & Houses Plc. and Quality Houses Plc., the listed property developers and property project managers with the biggest combined market share on the Stock Exchange of Thailand. In addition to their strong financial positions, they recognized the importance of management under good corporate governance principles. The decision was made because they believed Thailand should have a specialized financial institution as an alternative for Thai consumers.

    2004

    Pre-Built Condominium

    The Company pioneered the strategy of Pre-Built Condominium, which simply means that condominium units sold by L&H are totally completed construction and built-in furniture will be included. The condominium strategy is implemented at four locations of inner Bangkok including Sap Road, Sukhumvit Soi 61, Sukhumvit Soi 43 and Narathiwat Ratchanakarin Road, under the brand name of "The Bangkok".

    Change the parquet floor from real wood to laminate flooring

    The Company has started to use laminate flooring to cover the upper floor of the house to replace the real wood floor because of its property of strength and shrinkage several times less than real wood thus reducing the problem of parquet inflation.

    Burglar Alarm System

    The Company has started to bring the burglar alarm system to install in the house to notify in case there is an intrusion from outsiders , it is also a device that helps protect life and property of the resident.

    2003

    L&H started developing the new construction technology of Pre-Fabricated Wall. The state-of-the-art technology will have main objectives to enhance construction quality and efficiency and reduce construction times. The first housing project to be implemented the pre-fab wall system is Prueklada Rangsit Klong 4, which has detached houses costing from 2.5 million baht.

    2002

    The concept of Baan Sabai house

    The concept of Baan Sabai house: the completed house before sales has been further developed and improved to include added values, the main elements of perfect living. Among values added to the house to meet buyers' requirements are kitchen cabinets, furniture for the food preparation area, air-conditioners and beautiful garden.

    Short-circuit protection system

    Short-circuit protection system

    The window and door system was changed from wood to aluminium and UPVC

    The Company has started to use the aluminium and UPVC window and door systems for installation to replace of the wooden windows and doors sincer aluminium and UPVC can solve the problem of stretching, shrinking and preventing cracking from stretching well.

    2001

    L&H imposed the new strategy of "Baan Sabai house": The Completed house before sales for all of its housing projects. Made-to-order houses, which allow buyers to pay monthly down payments, were cancelled. That means every house at L&H projects, which is available for sales, is totally completed its construction and ready for homebuyers to transfer homeownership.

    1. September The Company divested the investment in Siam Sindhorn Co.,Ltd. and Noble clear Holdings (BVI) Limited by selling shares in both companies totaling 14.49% at the price of Baht 0.01 and 14.42% at the price of Baht 0.01 respectively, due to the large negative amount of shareholders' equity of both companies.
    2. August The Company appointed Dr.Siri Ganjarerndee to be the audit committee so as to replace MR. Pridiyathorn Devakula who retired since May, 2001 and also appointed Dr. Seek Ngee Huat to be the Company's director.

    2000

    November The Company invested in Asia Asset Advisory Co.,Ltd., intending to purchase or lease real property or invest in the claims, by subscribed 499,994 shares at the price of Baht 10 per share, with the aggregate amount of 4.99 Million Baht or 49.99%.

    The Online Project Management System (OPM) was developed to link and coordinate between the management, construction, and group project departments as well as contractors and material suppliers.

    The web site of "homedd.com" was developed to provide convenience to homebuyers. The web site has information of housing projects, locations, housing designs, prices and eight financial institutes bidding to deliver the effective information of home loans to buyers. The mortgage approval is made on-line.

    The Pre-built house strategy was initiated and implemented to precisely serve needs of homebuyers. The strategy can ensure homebuyers that they will be able to make a buying decision, while seeing the real completed houses and chose one among the completed units. Many homebuyers had changed their buying behaviors after getting nightmare experiences during the property crisis that they did not get the house they bought. They would make a buying decision until the houses were finished.

    Demcember The Company bought 348,000 shares of Home Products Center Co.,Ltd. at 140 baht per share, with the par price of 100 baht per share, totaling 48.72 million baht, from one of its subsidiaries, PCM precast Floors Co.,Ltd. The transaction, which had already been approved by PCM Precast Floors' board, should help expand the scope of the Company's businesses as Home Products Center Co.,Ltd operates businesses complementing to the Company's construction material retailing and wholesaling. The deal also provided more circulating capital for its subsidiary.

    The Company appointed an audit committee comprising

    1. Mr.Prateep Wongnirund Chairman
    2. M.R.Pridiyathorn Devakula Committee
    3. Mr.Pakawat Kovitvathanapong Committee

    November The Company successfully restructured debts worth 17,435.05 million baht of the total of 17,713.20 million baht. The remaining 278.15 million baht was undergoing negotiations. The major elements of the restructuring were as follows:

    1. For debts of 14,485.5 million baht, the repayment period was extended to 7 years. The principals were not to be paid in the first two years. The baht-denominated debts were charged interests at the rate of the minimum lending rate (MLR) of the creditor banks or of a local bank as determined by the creditors. For debts denominated in foreign currencies, the interest rate of LIBOR+1% applied.
    2. Debts of 120 million yen, or 45.67 million baht, were converted into 45,672 convertible debenture at 1,000 baht each subjected to the following conditions:
      1. The Convertible rate was set at 18.38 baht on ordinary share
      2. The interest rate was set at 14% a year
      3. The redemption period was set equally for every year, from December 1, 2002 to December 1, 2006
      4. Redemption could be made before maturity at the face value plus an equivalent of the average MLR of four Thai commercial banks minus 4% a year of the face value, calculating from the issue date to the date of redemption.
    3. For debts worth 2,903.88 million baht, the Company made agreement to settle them with the creditors by repaying 1,753.97 million baht. The Company made a profit of 1,149.91 million baht from the debt restructuring.

    The Company sold 178,176,546 ordinary shares to existing shareholders at the proportion of 5 old shares for2 new shares at 14 baht each, raising 2,494.47 million baht.

    September It was a major change in the Company’s shareholding when GIC (Government of Singapore Investment Corporation Pte Ltd.) purchased the Company’s 94,285,715 shares at Baht 14 per share, accounting for 21.17% of the issued shares, leading to the total capital increase of Baht 1,320 million.

    June To lift the living standard of Thai consumers, L&H began initiating new housing designs and improving house function and construction quality. The company made a market survey, especially among those who live in its existing housing projects, about their housing requirements and brought up the result to develop into new housing designs. The new housing designs under the concept of "Baan Sabai" were based on convenience, safety and energy saving. Baan Sabai is considered as the company's new business strategy, emphasizing on its leadership in developing housing designs and living standards. Baan Sabai house comprises three main elements;

    1. Good air ventilation and energy saving The Baan Sabai house is made from light - weight concrete blocks, green tinted glass, which helps reduce solar reflection and heat, wooden eaves and aluminium foil under the roof.
    2. With a complete smart function, The Baan Sabai house is designed to have a practical function system such as pest-control pipes are laid underground, bathrooms have both wet and dry areas, kitchen consists of preparation and cooking zones and wallpapers are installed for every room.
    3. Readiness for convenience and safety The Baan Sabai house installs an automatic electricity safety system, emergency electricity, high quality mosquito screens, water pump and water-reserve tank and garden around the house. The concept of Baan Sabai house is initiated as a completely built house which is ready for buyers more than in the past and the buyers will not be time-comsumed and able to leave all the problems about preparing to move in. This will help them reduce financial burdens as well.

    1999

    The Company bought 348,000 shares of Home Products Center Co.,Ltd. at 140 baht per share, with the par price of 100 baht per share, totaling 48.72 million baht, from one of its subsidiaries, PCM precast Floors Co.,Ltd.

    December The Company bought 348,000 shares of Home Products Center Co.,Ltd. at 140 baht per share, with the par price of 100 baht per share, totaling 48.72 million baht, from one of its subsidiaries, PCM precast Floors Co.,Ltd. The transaction, which had already been approved by PCM Precast Floors' board, should help expand the scope of the Company's businesses as Home Products Center Co.,Ltd operates businesses complementing to the Company's construction material retailing and wholesaling. The deal also provided more circulating capital for its subsidiary.

    The Company appointed an audit committee comprising

    1. Mr. Prateep Wongnirund Chairman

    2. Mr. Pridiyathorn Devakula Committee

    3. Mr. Pakawat Kovitvathanapong Committee

    November The Company successfully restructured debts worth 17,435.05 million baht of the total of 17,713.20 million baht. The remaining 278.15 million baht was undergoing negotiations. The major elements of the restructuring were as follows:

    1. For debts of 14,485.5 million baht, the repayment period was extended to 7 years. The principals were not to be paid in the first two years. The baht-denominated debts were charged interests at the rate of the minimum lending rate (MLR) of the creditor banks or of a local bank as determined by the creditors. For debts denominated in foreign currencies, the interest rate of LIBOR+1% applied.

    2. Debts of 120 million yen, or 45.67 million baht, were converted into 45,672 convertible debenture at 1,000 baht each subjected to the following conditions:

    • The Convertible rate was set at 18.38 baht on ordinary share
    • The interest rate was set at 14% a year
    • The redemption period was set equally for every year, from December 1, 2002 to December 1, 2006
    • Redemption could be made before maturity at the face value plus an equivalent of the average MLR of four Thai commercial banks minus 4% a year of the face value, calculating from the issue date to the date of redemption.

    3. For debts worth 2,903.88 million baht, the Company made agreement to settle them with the creditors by repaying 1,753.97 million baht. The Company made a profit of 1,149.91 million baht from the debt restructuring.

    The Company sold 178,176,546 ordinary shares to existing shareholders at the proportion of 5 old shares for2 new shares at 14 baht each, raising 2,494.47 million baht.

    September It was a major change in the Company's shareholding when GIC (Government of Singapore Investment Corporation Pte Ltd.) purchased the Company's 94,285,715 shares at Baht 14 per share, accounting for 21.17% of the issued shares, leading to the total capital increase of Baht 1,320 million.

    June To lift the living standard of Thai consumers, L&H began initiating new housing designs and improving house function and construction quality. The company made a market survey, especially among those who live in its existing housing projects, about their housing requirements and brought up the result to develop into new housing designs. The new housing designs under the concept of "Baan Sabai" were based on convenience, safety and energy saving. Baan Sabai is considered as the company's new business strategy, emphasizing on its leadership in developing housing designs and living standards. Baan Sabai house comprises three main elements;

    1. Good air ventilation and energy saving The Baan Sabai house is made from light - weight concrete blocks, green tinted glass, which helps reduce solar reflection and heat, wooden eaves and aluminium foil under the roof.

    2. With a complete smart function, The Baan Sabai house is designed to have a practical function system such as pest-control pipes are laid underground, bathrooms have both wet and dry areas, kitchen consists of preparation and cooking zones and wallpapers are installed for every room.

    3. Readiness for convenience and safety The Baan Sabai house installs an automatic electricity safety system, emergency electricity, high quality mosquito screens, water pump and water-reserve tank and garden around the house. The concept of Baan Sabai house is initiated as a completely built house which is ready for buyers more than in the past and the buyers will not be time-comsumed and able to leave all the

    1998

    To provide more convenience to customers, the company installed the central telephone number "230-8888" to link all housing projects. Customers can dial the automatic number and then press selected numbers to access each project and get information. In this year, the Thai property market was in a deep crisis and consumers lacked confidence to buy a house. They were afraided they would not get a house they had already bought, while developers had been struggling in serious financial problem. Despite the property crisis, L&H continued to build its trust and awareness among prospective buyers by kicking off the new campaign advertisement on "the Last Lot of Houses, the Last Prices". The company gathered a number of houses whose customers were unable to pay more on down payments and resold them at special prices. With this novel campaign, the company got a brisk success in sales and realized that there was still housing demand from real buyers but many of them Lost their confidence in developers.

    1997

    With efficiency of the new advertising tool Land & Houses Guide, published every Thursday, L&H could enormously lower its marketing expenses. Within this year, the company launched its new advertising campaign on "Promise is Not Promise'' which had main contents about homebuyers who bought a house but did not get it. L&H still built trust and confidence among consumers by delivering houses to all customers.

    1996

    L&H saw big potential to do advertisements In order to directly reach target customers as this would help it spend more efficiently on advertising and marketing activities. In general, the company will work on about 20-25 housing projects every year and it is required to advertise these projects throughout the year. As a result, the company has developed its own database to outline marketing and advertising plans under the new concept of "Direct Mass Marketing". This has significantly slashed marketing expenses while its housing sales have risen due mainly to higher efficiency in marketing and advertising.

    Moreover, the company imposed new advertising strategies by launching a special publication inserted in daily and weekly newspapers such as Thai Rath and Prachachart Thurakit. Called "Land & Houses Guide", the publication provides information about the company's housing projects along with special promotions and activities for target customers.

    December The Company invested 700 million baht in Bangkok Transit System Public Co.,Ltd or BTSC and held 2.92% of share. The investment was divided into 350 million baht of shares and another 350 million baht cost of Convertible Debenture.

    August Shareholding in Quality Construction Products Co.,Ltd was changed. Land and Houses holds 30% of share capital, American International Assurance holds 25%, Quality Houses holds 25%, Mr.Pong Sarasin holds 2.67% and PCM precast floor Public co., Ltd. holds the remaining 17.33%.

    July The Company incorporated with the consortium of 5 Indonesian companies, namely PT PRIMA SEHATI, PT MEKANUSA CIPTA, PT ANEKAGRIYA, PT RUMINUSA, PT KANAKA GRANAASRI, and PT PUTRA PRABUKRAYA. The principle objective is to engage in investment of the in real estate development in Indonesia. The Company owned 19.90% of share capital in each company.

    June The Company divested total 40% of shareholding in North Park to Bank of Asia Group and gained profit before tax in the amount of 578 million baht.

    1995

    December The Company corporated with Manuela Corporation to establish M L&H Corporation in Philippines, with 40% of shares. This investment objective engaged in recapitalization in Bonafacio Land Corporation and all shares were sold out to ML&H at 1,483 million baht.

    The Company entered a joint venture agreement with a Consortium of Singaporian national companies comprising : Government of Singapore Investment Corporation (GIC) and OCBC Capital Management, subsidiaries of OCBC Bank Group in Singapore. The proposed of this joint venture is to establish in Thailand with 2,500 million baht capital in the first 3 years and would be expanded later to 5,000 million baht. Shareholdings in Thailand are Land and Houses, Bangkok Bank PLC, Nithipat Securities PLC, and Securities One PLC, and each held 12.5% share while Singapore's GIC and OCBC held 25% each. (At present, this proposed investment has already been aborted).

    September To actively exploit opportunities in high potential province, the Company has invested 55 million baht with Muangmai Group and established L&H Muangmai Co., Ltd in Phuket, a major southern city. The company holds 55% of share capital.

    PCM Precast floor Public Co.,Ltd. (PCM), the Company's subsidiary, incorporated with Quality Houses (QH), American International Assurance (AIA), Dhana Siam Security Co.,Ltd and Mr. Pong Sarasin have established Home Products Center Co.,Ltd, a construction material supplier. The objective of the transaction is to invest directly in a company that owns distribution channel of construction materials and retail market. 40% of share capital were held and 60 million baht was invested by the Company.

    June The Company issued capital-increase shares to 17 institutional investors. Of all the 8 million shares sold, 6 million were sold to Thai investors at 430 baht each and 2 million to foreign investors at 500 baht each. A total of 3,580 million baht of capital-increase was received by July 20, 1995.

    May The Company's shareholding in SK Garment Public Co.,Ltd. (eventually renamed Big C in 1996) was diluted to 15% from approximately 25% following an issue of new shares which was taken up by Chiratiwat Group 40% and Robinson Group 15%.

    February The Company purchased Chao Thai Securities and renamed to Nithipat Finance and Securities Company Limited, owning 36% of the issued share. It is a part of Company's investing strategy.

    January The Company owned approximately 7.38% of the share capital in the consortium of Metro Pacific Corporation and companies in other 11 countries which won the right in a Philippines government auction to develop a land forming part of the former Fort Bonafacio military based on the edge of the Makati financial district of Manila, the Philippines. The Company's investment was in the Bonafacio Land Corporation which itself owned 55% of share capital and the Philippines government owned the remaining 45%. This investment cost about 1,300 million baht.

    1994

    The Company hit its new high of >10,000 million baht in sales revenue.

    1993

    Land and Houses was the first one to issue ECD (Euro Convertible Debenture) to the Company's foreign investors and also managed roadshows in Hongkong, Japan, USA, France, Germany, England and Scotland.

    1989

    Since its listing in SET, Land and Houses product segmentations have been divided into several different brand names and pricing. The slogan "One of Land and Houses' Brands" was also created and used as the Company's strategy to promote brand names in all developments.

    The Company became a licensed company in the Stock Exchange of Thailand or SET on February 17, 1989 and was listed as Land and Houses Public Co., Ltd on April 1, 1991.

    1984-1986

    Siwalee project was developed in Rangsit area regards the focus to maximize homebuyer's needs. The Company's sales revenue started to grow steadily.

    1983

    Land and Houses had undergone in depth research and developed the "Consumer Oriented" concept in Baan Nuntawan project in Chiengmai which brought about the company's strong reputation in product development and differentiation in single detached house market.

    Land and Houses was incorporated on August 30, 1983 as a limited company and managed "Prueksachart Project", a housing project purchased from Teeraparb Co., Ltd., one of Kasikorn Bank's subsidiaries.

    1973

    Ms.Piangjai Harnpanich, one of the Company's Board of Directors and a mother of Mr.Anant Asavabhokhin who established Land and Houses, originally managed the first small housing project, namely Baan Srirubsuk. However, at that time, the operation of the Company was not only dramatically attacked by the first Oil Crisis, but also hit by an extremely high interest rate of 20-21% and that only 2 units were successfully sold. By the year 1977, the sales was gradually increased and the Company developed more projects; Baan Thanintorn, Baan Suknatee and Baan Prachachuen.

    LH a Group of Companies

    Quality Houses Public Co., Ltd.

    Business Type : Real Property

    Address : Q. House Lumpini Building, 7th Floor, No.1, South Satorn Road, Kwaeng Tungmahamek, Khet Satorn, Bangkok 10120
    Telephone : 0 2677 7000
    Fax : 0 2664 3396

    Home Product Center Public Company Limited.

    Business Type : Aretail Business entity supplying products and services to building construction, repairs, home decoration, home renovation, with all-roud services

    Address : 96/27 Moo.9 Bangkhen Amphoe Muang Nonthaburi 11000
    Telephone : 0 2832 1000
    Fax : 0 2832 1400

    Quality Construction Products Public Co., Ltd.

    Business Type : Manufacturer and distributor of Autoclaved Aerated Concrete

    Address : Bangpa - in Industrial Estate : 144 Moo 16, Udomsorayuth Rd., Bangkrasan, Bangpa - in, Ayutthaya 13160
    Tetephone : 0 3522 1264 71
    Fax :0 3522 1270

    LH Bank

    Business Type : Commercial Bank

    Address : Q.House Lumpini Building, 5th Floor No.1 , South Sathorn Rd., Thungmahamek, Sathorn, Bangkok 10120
    Tetephone : 0 2359 0000
    Fax : 0 2677 7223