Business Value Chain and Stakeholders Impact Management

BUSINESS VALUE CHAIN

The Company operates the real estate development business by developing single detached house, townhouse, and condominium. To deliver sustainable values to all stakeholders, the Company hence establishes the main activities as the business value chain as follows

Land Acquisition and Funding

Feasibility study of project development
Potential and non-dispute land locations
Transparent & fair trading
Provide source funding
Target survey
Competitors Analysis

Project Design

Human Centric design to meet the consumers’ needs
Design products that focus on environmental protection
Select quality materials
Comply with government regulations

Procurement

Equal, transparent, and fair procurement process and criteria

Sales and Marketing

Customer satisfaction survey
Protect customer information and privacy
Communicate and provide complete and accurate information of products and services
Promotion and marketing activities
Tools / Marketing Communication Channels
Channels to receive opinions and suggestions on products and services.

Construction

Fair procurement
Process and criteria for selecting contractors and suppliers
Select quality construction materials which are environmentally friendly
Inspect and control quality of constructions and products to meet the standards
Use resources efficiently. Reduce the environment impacts
Comply with government’s rules and regulations
Preserve the environment, not affecting the surrounding community and society

Delivery and Transfer of Ownership

Facilitate customers in loan request from financial institutions.
Inspection and acceptance of the products performed by customers
Ownership transfer

After-sales Service

Protect customer information and privacy
Product warranty and home inspection system within insurance period
Customer relations / communication system
Call Center, Any Complaint to communicate and receive complaints
Juristic Person Establishment Process

STAKEHOLDERS IN THE VALUE CHAIN ANALYSIS

The Company has established guidelines to meet expectations and engagement of all stakeholders as follows:

Stakeholders	Expectations of stakeholders	Communication Channels	Response to expectations
Employees	Fair and equitable treatment without any discrimination Appropriate compensation and welfare Career stability and advancement Potential development and learning	Advancement in career path Potential development Monetary and non-monetary welfare Equalities, non-discrimination Promotion occupational safety and health	Fair and equal treatment and respect for human rights Communicate business goals and policies through the CEO Message meeting once a year Annual performance appraisal Employee development and promotion Employee training with an average of not less than 16 hours/ person/ year Benefits for employees both monetary and non-monetary
Shareholders	Consistent income growth Good corporate governance and adherence to good corporate principles, transparent, and verifiable management Risk Management System Reasonable return on investment	Annual report Annual shareholders’ meeting once a year Investors and Analyst meeting once a quarter Communicate company news and information regularly via online channels: Website, Facebook, Line, IG	Information disclosure in annual report Explanation of operating results through the Company and the Stock Exchange of Thailand websites Paying reasonable dividends Create the communication and inquiries via website and email Investor@lh.co.th
Customers	Receive products and services which consider the responsibility and rights of consumers Research and develop products that meet the requirements of consumers Satisfied with quality of products and services which meet the standards Protect customer privacy	Communicate company news and information to customers regularly via online channels: Website, Facebook, Line, and IG	Deal with complaints quickly and efficiently Communicate product information, activities, and benefits to customers on an ongoing basis CRM- Customer Relationship Management Protect customer data and confidentiality
Partners	Fair and non-discriminatory procurement Efficient, transparent, and verifiable procurement system	Fair and non-discriminatory competition Efficient, transparent, and verifiable procurement system Regular meeting with business partners	Policies and procedures regarding the procurement Develop suppliers / partners to have good practices such as business ethics and anti- corruption policies
Society, Community and Environment	Social & community and environmental responsibility	Conduct business that does not negatively impact the community Care for the environment around the community Explore and understand the community Open to the educational institutions for the project visit to learn about real estate development business throughout the year Create activities with the community Collaborate with education sectors / institutions / partners in bilateral education and internship	Develop innovative products and services that improve the quality of life, conserve and preserve the environment Improve the work processes that have less impact and are environmentally friendly by controlling pollution, garbage, waste and using water and energy cost-effectively Improve the environment both inside and outside the project to be clean and add more green areas Share and provide knowledge to the institutions, agencies, and organizations. Use natural substitute materials to conserve and be environmentally friendly Continuously coordinate with the educational sectors / institutions in the Internship / Bilateral Student Projects
Government Sector	Strictly comply with laws and regulations	Compliance with regulations, rules, laws, and policies of regulatory institutions Participate in government agencies’ activities and projects on an ongoing basis	Report business performance and provide truthful, accurate and complete information as required Cooperate and support various projects of government agencies Comply with all applicable tax management laws
Financial Institutions	Repayment as conditions and terms	Operate business as target and investment plans Repayment as terms and conditions	Manage the Company’s performance under appropriate risk management Execute the investment plan
Competitors	Fair competitions	Company’s business information Market share Conduct business with transparency and fairness Joint meeting through related associations, business organizations in accordance with appropriate agenda and opportunities Channels for receiving suggestions, opinions, and complaints through the Company’s complaints system regularly throughout the year.	Disclosure the Company’s operations on the Company and the Stock Exchange of Thailand websites Create fair business competition conditions Promote free trade competition without monopoly