Business Value Chain and Stakeholders Impact Management
BUSINESS VALUE CHAIN
The Company operates the real estate development business by developing single detached house, townhouse, and condominium. To deliver sustainable values to all stakeholders, the Company hence establishes the main activities as the business value chain as follows


1.
Land Acquisition and Funding
- Feasibility study of project development
- Potential and non-dispute land locations
- Transparent & fair trading
- Provide source funding
- Target survey
- Competitors Analysis
2.
Project Design
- Human Centric design to meet the consumers’ needs
- Design products that focus on environmental protection
- Select quality materials
- Comply with government regulations
3.
Procurement
- Equal, transparent, and fair procurement process and criteria
4.
Sales and Marketing
- Customer satisfaction survey
- Protect customer information and privacy
- Communicate and provide complete and accurate information of products and services
- Promotion and marketing activities
- Tools / Marketing Communication Channels
- Channels to receive opinions and suggestions on products and services.
5.
Construction
- Fair procurement
- Process and criteria for selecting contractors and suppliers
- Select quality construction materials which are environmentally friendly
- Inspect and control quality of constructions and products to meet the standards
- Use resources efficiently. Reduce the environment impacts
- Comply with government’s rules and regulations
- Preserve the environment, not affecting the surrounding community and society
6.
Delivery and Transfer of Ownership
- Facilitate customers in loan request from financial institutions.
- Inspection and acceptance of the products performed by customers
- Ownership transfer
7.
After-sales Service
- Protect customer information and privacy
- Product warranty and home inspection system within insurance period
- Customer relations / communication system
- Call Center, Any Complaint to communicate and receive complaints
- Juristic Person Establishment Process
STAKEHOLDERS IN THE VALUE CHAIN ANALYSIS
The Company has established guidelines to meet expectations and engagement of all stakeholders as follows:
Stakeholders | Expectations of stakeholders | Communication Channels | Response to expectations |
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Employees
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Shareholders
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Customers
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Partners
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Society, Community and Environment
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Government Sector
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Financial Institutions
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Competitors
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